Nutritional Seminar Select Partnership Program
Please apply by contacting Rob Walters directly at robertw@plusfoodsminusfoods.com
We will be working with a handful of partners who have any combination of over 100,000 email addresses, followers on social media and/or in Facebook groups. These partnerships will promote our Free Live Nutrition Seminars with continued re-marketing of our paid services via email and social media all connected back to the partners referral giving them a percentage of sales.
The goal is to create custom links and data collection for our select partners that not only track lifetime sales on our website but also share data collected in the process. Custom nutrition seminars are also a value-added proposition for our partners' followers. Seminars can be tailored to your audience.
Partners in this program will be given 20% of referred sales on our website which will be tracked forever once captured in our system. Any new ambassadors referred will also be tracked back to the partner giving them a percentage of any sales generated by sub-ambassadors as well.
In our analysis we have seen that most clients come either from direct contact with either one of our founding partners, Rob/Dave Walters or via referrals from those contacts. Our testing has shown that with either of them as the face of our marketing that people sign up and attend the seminars. We have had great success with our partnership with Team USA Field Hockey. The goal is to create a personal connection to better create paying customers.
The sign up and data collection will occur in the following manner but can be customized to meet the needs of each individual partner.
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Partners will be given a unique link and marketing image with details of the seminar for their audience. See image below.
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Our partners’ followers will sign up on our website and then be tracked as the partners referral for a lifetime of the client. Partners will receive 20% of any orders from this audience. Partners will also receive access to the data collected to market our products and theirs in combined emails at their discretion. This creates an avenue to collect email addresses from your Facebook Groups. As a partner you will be emailing first and foremost to promote our services followed by yours in the same emails. We are basically partnering out our promotion for you to manage this way. Emailing beyond that it is up to you and your emailing practices!
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Once signed up, attendees will be asked via our website and in the initial email to join our Facebook group and PFMF FB company page in order to get the link to the seminar.
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We will create a Facebook Event in our group as we get closer to the live event. We will market via email as well.
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A replay will be available following the event on FB and YouTube all for marketing purposes.
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Over the following weeks of the initial signup of the attendee we will drip promote to them promoting our services which again are tracked back to you.
Projections per Partner with 1,000,000 followers/group members/emails with an estimated 10% waterfall per step:
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Projected reach of marketing our Seminar to Partners’ followers - 10%+ or ~100,000+ followers
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Projected signup for seminar - 10% or ~10,000 followers
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Projected partner referred paying clients on PFMF website - 10% or ~1,000 new clients
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Projected referred gross revenue at average of $714 per sale - $714,000
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Net to partner - 20% - $142,000
The partner will then receive the contact information for the 10,000 signups (Step 2) who sign up for the seminar. Average value of an email list is $5 per contact per month | ~$50,000 per month
Seminar Signup page is set up with the initial email: https://www.plusfoodsminusfoods.com/free-health-and-diet-bootcamp-zoom-call
Custom promotional image for FB but not limited to:

Rob is our in house Multiple Award Winning Certified Functional Nutrition Counselor. As a Pawling NY Varsity HS Girls Lacrosse & Club lacrosse coach, Varsity field hockey and track coach, Rob has guided over 1,000 athletes with his positive approach coaching method. Nutritional counseling of athletes has always been a part of his coaching success.
Rob is the head coach of Team 91 Tristate's 2025 girls team as well as the 2022 Co-Coach of the Hudson Valley NY team which went to the USA Lacrosse High School National Tournament.
He is also a USA Lacrosse Level 3 Certified Coach, NY State Certified Public School Coach, and a NHFS Nationally Certified Coach. He has been a competitive athlete since age 4 including a state champion XC runner and member of Villanova's elite track team.
Beyond that Rob has competed in over 125 triathlons including USAT National Championships, Ironman Lake Placid as well as in the NYC Marathon.