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Your Program's Facebook/Instagram Page Make sure your program has a Facebook and Instagram page. Most of the time your posts are just preaching to the choir since your followers are your program's parents but you need to have that social media exposure. Make your posts public so they can be shared by your parents.
Also, ask your parents to post pictures often to their timeline so you reach their friends as well! Make sure they set their posts to public so you can share on your programs Facebook page.